Buying habits

What is Hainan Island, the Hub of Luxury Shopping in China?

By 2025, Chinese luxury shoppers should spend 390 billion USD on luxury goods in China according to Bain & Company. The Covid-19 pandemic accelerated this prediction due to travel restrictions. Especially for beauty and cosmetics brands, the Chinese shopper was above all a Chinese traveler who could purchase in Europe, in China, or even more …

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The new regulation of Chinese e-commerce

On August 31, the first Chinese e-commerce law was adopted by the Standing Committee of the NPC (National People’s Congress). It entered into effect on 1stJanuary 2019, but really effective in 2020. With 1.3 billion inhabitants, China is undeniably the largest market in the world. With this extraordinary size, it is not surprising that the …

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5 Reasons Why Chinese Consumers Like French Cosmetics Brands

French cosmetics brands are doing very well on the Chinese cosmetics market China has already been the world’s second-largest cosmetics consumer market only behind the United States, with the retail sales rising by 4.2% year on year to RMB 261.9 billion in 2018. Spurred by urbanization, people’s higher income, and mature consumer education. Chinese cosmetics market witnesses the …

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The Cosmetic Market in China is a Goldmine – Especially true in 2020

The cosmetics sector in China? A goldmine! China is the world’s second-largest cosmetics market with RMB261.9 billion and year-on-year growth of 4.2% in sales in 2018. The market is projected to generate sales in excess of $60 billion USD by 2024. It is particularly due to countryside towns that are developing faster than Beijing or …

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China’s Shopping Tourism, Marketing Tips for Retail Travel — Update 2020

The Chinese represent the 1st tourist market in the world. In 2018, approximately 162 million outbound journeys of Chinese citizens were registered. In 2019, Chinese tourists spent about 254.6 billion U.S. dollars while traveling abroad. By 2021, Fung Global Retail & Technology estimates that 192 million Chinese will travel abroad and their total expenditures will …

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