Pharmaceuticals products and Medical Devices process to export to China
I have been working with foreign brands entering China for over 15 years. The pharmaceutical and medical device space is one of the most…
Category
Buying habits
Things you may don’t know about China
5 Things You May Not Know About China (Especially If You Are in Cosmetics) China reopened its borders in early 2023 after almost three…
Attract Chinese Overseas Shoppers: Marketing Tips for Retail Travel in 2026
On January 8, 2023, China announced the opening of its border, ending three years of zero-covid policy that kept Chinese shoppers from traveling abroad.…
10 Trends of Chinese consumers in Cosmetics
The cosmetics industry in China has been quickly growing over the last years due to the huge development of the Chinese economy. 10 Trends…
What is the Chinese Consumers Perception of Luxury Cosmetics?
The Chinese luxury cosmetics market is going through a rapid transformation. Affluent consumers are more demanding, more informed, and harder to impress than five…
Factors that Affect Chinese Consumers of Cosmetics
China’s per capita income keeps rising, and so does spending on personal care. Men are now more open to cosmetics, often encouraged by the…
Top 10 Favorite Cosmetics Brands of Chinese Ladies
10 Favorite Cosmetics Brands of Chinese Ladies*(Ranked by Tmall/JD Sales, Social Buzz, and Brand Equity | Data Sourced from CBNData, 2023-24 | Updated 2026)*…
How Beauty Brands Are Targeting Chinese Men and Fathers in 2026
Chinese male beauty is no longer a niche. In 2026, the men’s personal care market in China is worth over 45 billion yuan and…
Personal and Beauty Care Market in China
Entering the beauty care market in China is both highly competitive and incredibly rewarding, if done right. Chinese consumers are digital-first, trend-driven, and emotionally…
China Cosmetics Market is a Goldmine – Especially True in 2026
The Chinese cosmetics market is still the second-largest in the world, right behind the USA. I have been working in China beauty for over…
The Role Of Traditional Chinese Festivals And Holidays In Cosmetics Marketing
The Chinese cosmetics market crossed $60 billion in 2025. It keeps growing. And one of the biggest levers I see brands miss, consistently, is…
The new fragrance that every wealthy Chinese fight over for.
Most famous foreign fragrances, Chanel or Dior among them, held the market for decades. But a native ingredient is now stealing the spotlight. Chen…
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