CLIENT: Arkopharma laboratoires

The Brand & Campaign Context

Arkopharma was created in the south in the 80s. The brand focuses on phytotherapy and natural ingredient to offer a wide range of plant-based medication and dietary supplements. As the European leader of this market, this is naturally that the brand looked out to expand into China, a promising market when it comes to healthcare and wellness. The main challenges for the laboratory were: Awareness and Trust.