Boiron Laboratories

Started by the brothers Boiron more than 85 years, the Boiron laboratories have since been focused on bringing high quality cosmetic and food supplements to the public. The MNC is present in 59 country and is the largest manufacturer of homeopathic product in the world.
The challenges for Boiron in China lies in building a strong e-reputation for its products. China is a favorable market for food supplement and homeopathy, the country is known for its TCM (Traditionnal Chinese medicine) made from plants and animals. Through PR and e-Reputation marketing GMA's main goal for Boiron is to win the trust of chinese consumers.