Cosmetics
L’ORÉAL
Cosmetics Industry Leader Worldwide
Case study
Cosmetics · Social Media
The brief
Cosmetics industry is expanding rapidly in China. With more than a billion consumers, Chinese market is the largest in the world with still a big potentiality for new brands. The market is expected to become the world’s second biggest market in 2020. With China’s GDP increasing of about 7% every year, spending on cosmetics grows in line.
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An audit of where your brand stands in Chinese search, social and marketplaces, and what entry will cost.
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