Cosmetics
L’ORÉAL
Cosmetics Industry Leader Worldwide
Case study
Guerlain
French Luxury Brand.
The brief
Guerlain is a French perfume, cosmetics and skincare house, which is among the oldest in the world. Guerlain has a large customer following and has traditionally been held in high esteem in the perfume industry. Since1994, Guerlain has been held by its parent company, LVMH.
Due to the fact that the Brand is already existing in the Chinese market, our aim within this project was different from others, since instead of developing and creating the whole brand image, GMA had to draw on the work that has been already done previously. Hence GMA was engaged in SEO Campaign in the purpose of improving the Brand visibility
What we ran
- Social Media
- SEO
- Baidu
Results
In order to increase the visibility of the Brand on Baidu for Chinese consumers, GMA engaged in SEO campaign Once the objectives have been set, our experts conducted a widen expertise and research of the Chinese social media landscape in order to consult the Company which aimed to identify the better way of communication channels.
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