Cosmetics
L’ORÉAL
Cosmetics Industry Leader Worldwide
Case study
Idsin
Isdin - Spanish Cosmetics.
The brief
Isdin is a Spanish cosmeceuticals brand, that develops in China via cross-border business. To develop their awareness and boost their sales in China, they asked GMA to launch a KOL Smart Marketing campaign on the hottest Social Commerce App of the Moment: Little Red Book.
What we ran
- Little Red Book Account Creation
- Little Red Book Campaigns
- KOLs Campaigns
Results
- The exposure of the brand rapidly increased
- Attraction of nearly 2,000 customers
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