CLIENT: Russian Chaga

The Brand & Campaign Context

Russian Chaga is a new premium brand that combines the natural wealth of the Russian North with the achievements of South Korea. The joint Russian-Korean enterprise focuses on using natural ingredients in concert with high-quality technical solutions to comply with stringent international standards. That focus along with a growing global market for Korean beauty products has led to great initial growth. After achieving domestic success, an entry into the Chinese cosmetics and beauty industry was a natural route for additional growth. Having had no previously established presence in the Chinese market, our goal was to help this client smoothly transition into the main social media platforms – WeChat and Weibo – by facilitating the creation of these branded business accounts and then launching campaigns on both of these platforms to establish a following. Weibo account: https://weibo.com/u/7405373476.