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Case study

SMOOTO

The brief

SMOOTO is a facial mask from Thailand. The raw material they chosen to use in products are mainly extract from tomatoes, which combined Vitamin C and E, organic acid. This facial mask has many functions, like whitening, hydrating and anti-aging.
Nowadays, in Chinese market, there are various facial mask products. Customers have many different choices. SMOOTO as a totally new brand in China, they are lack of awareness and reputation. Moreover, they do not know the way to gather their loyal customers.

What we ran

  • PR
  • KOL
  • Weibo

Results

Solution

PR (Press Releases)

  • Choose high quality PRs

Weibo

  • Interact with customers
  • Promote by ads and events

Forums (Testmonial platform)

  • Fashion or Make-up blogers
  • KOLs

Result

Exposure 8, 000/month. Built up its own customers community.

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