UK's Number 1 Vitamins Company
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The Brand & Campaign Context
The company vision consists of developing health supplements to help everyone be at their best with easy-yet-effective nutritional support at every stage of their life and for every kind of lifestyle. As a foreign company selling health supplements in China one of the main challenges was to win the trust of Chinese consumers. Health is not taken lightly in the middle kingdom, it is an opportunity but also an obstacle for many wellness companies that can't seem to find a way to gain the trust of Chinese consumers. With this in mind, we customized an omnichannel marketing strategy for Vitabiotics. The goal was clear: build the brand a strong e-reputation.