China-Korea THAAD conflict and the future of Korean Entertainment & cosmetic industry

The Chinese market is one of the most lucrative markets for the companies in every sphere of life especially when we talk about the media industry and cosmetic industry. However, the past sometimes has shown a negative trend in that respect as the market shares for the Korean cosmetic and entertainment industry falls sharply amid of the conflict between China and the South Korea on the deployment of THAAD battery on the peninsula. Due to these state approved retaliatory measures against the South Korean announcement, many big names like SM, JYP Entertainment, Showbox, along with many cosmetic producers like LG, Amorepacific, and Household &Healthcare and Kolmar show steep decline in their shares.


According to the various Chinese media releases, the state-run broadcasters are verbally narrated by the government to ban all the Films, TV shows, and series of the South Korean industry. Moreover, the remaking of the Korean programs also got forbidden from China, regarding the context of china-Korea uncertain future ties.

China-Korean THAAD conflict is going to be serious in the future

The report of the prohibition of the Korean Media on the Chinese medium is the continuation of the event that happened in July. In July the Korean officials declare that they intend the deployment of THAAD battery, and right after this news various TV appearances and shows of the Korean TV stars got canceled in the China. The story brings outrage and solicitude from Beijing side. Although the experts are of the view that the accusations put by the Beijing are not only unfounded but also unnecessary, however, China is taking it seriously.

So much discussion on the deployment of the THAAD battery, so the demand arise to know what a THAAD is? Basically, THAAD is a Terminal High Altitude area defense system. This system can destroy any ballistic missile in its terminal phase. It can hinder any incoming missile 93 miles beyond the surface of the earth at a stunning hypersonic speed of Mach 8.


In uncomplicated English, this can be explained as a weapon meets the other weapon in the air and both the weapons go Boom.  Moreover, this deployment of the system will, according to China provide the Surveillance Data to the CONUS, which is the Continental United States. Moreover, this transfer of data makes it easier to detect any incoming ballistic missile and thus the increased stability. However, China is not considering this point that the missile can only intercept other ballistic missiles in the terminal phase only, but is does not work the same way for the intercontinental ballistic missiles.

China is going to ban the export of Korean cosmetics and entertainment industry

So much so far the launch news disturbs the officials in China, which in turn ban the export of Korean cosmetics and entertainment industry and in turn disrupts the stock market in South Korea. However, if the verbal ban on the celebrities of Korea become concrete, then it will be a catastrophe for the whole entertainment industry. Moreover, as far as cosmetic industry concerned then this industry need a revaluation of its value not only because of the external factors like THAAD but, also due to the incredible extension of this industry.


It’s not the first occasion when that China has focused on Korean popular culture to make its political focuses

Lotte is a huge combination, however singular South Korean craftsmen are additionally feeling the sting. Not long after South Korea formally consented to permit the development of THAAD on its dirt in July 2016, a few Korean famous people and K-pop groups had their occasions crossed out in China. EXO, a K-pop kid band immensely well known in China, wiped out two shows in August that should have been held in Shanghai, as indicated by the New York Times. Korean show stars Kim Woo Bin and Suzy Bae additionally wiped out their Beijing fan meet in August. From that point forward, there have been reports that numerous huge Korean amusement organizations are keeping away from China inside and out and centering exposure somewhere else.

South Korean culture is popular among Chinese young people

South Korean culture is a major ordeal among Chinese youngsters — design, beautifiers, music, sustenance, TV appears, even the dialect, all characterize what’s cool on the planet’s most-crowded nation. In Beijing and urban areas around China, it’s anything but difficult to discover Korean grill eateries impacting K-pop and showing publications of appealing famous people. In 2016, the Korean sentimental show “Wildly Fond” had more than 4.1 billion perspectives on China’s variant of YouTube, Youku, as per Yonhap, South Korea’s biggest news office.

“Relatives of the Sun”

The ubiquity of another show,  provoked the Chinese Ministry of Public Security to caution Chinese natives against observing excessively numerous scenes. “Watching Korean dramatizations could be risky, and may even prompt to lawful inconveniences,” the service forebodingly posted on its online networking page.

Further Reading:

The cosmetic market in China is a goldmine!

Chinese Fashion on the rise !

Korean Cosmetics to China : +40% last year


126% further Korean cosmetics products’ importations in China


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