Attract Chinese Overseas Shoppers: Marketing Tips for Retail Travel in 2023

On January 8, 2023, China announced the opening of its border, that’s meant to end three years of the zero-covid policy, that secluded Chinese shoppers from trips abroad. Before the pandemic, the Chinese represented the first tourist market in the world. In 2019, Chinese tourists spent about 254.6 billion U.S. dollars while traveling abroad. Now … Continue reading Attract Chinese Overseas Shoppers: Marketing Tips for Retail Travel in 2023