What to Consider Before Doing Business in China?

China is one of the largest countries in the world, in 2023 its population exceeds 1.454 billion inhabitants. The Chinese are hardworking, they work smart while adapting to a very active and constantly changing environment. It should also be known that this is the attractiveness of this market, in which competitors are piling up.

Do you want to invest in China?


A lot of foreign investors dream to settle in China and enjoy the versatility and attractiveness of the Chinese market. Investing in China will be very interesting, let’s say it! But will it be profitable? Are the tools implemented by the foreign company without any effective?

  • Quite complex questions

But as soon as you reach a certain maturity and knowledge of the Chinese market, you end up unbinding the knot, and realize value and maximize profit!

  • To try to answer the many questions asked, we will start by writing a small list that should be on the agenda of any foreign investor wishing to settle in China.

You should know that everyone wants to invest in China, previously with 1 million euro you are warmly welcomed and you are pampered, today with 1 billion you can hope to be on the waiting list!

Understand the Chinese market


To try to understand the Chinese market, one must first understand its corporate culture, because it is not the same as that of the oxidizer. It must be known that the Confucian Philosopher has greatly influenced the thoughts of the Chinese and they continue to work in his footsteps, we can mention the example of the importance of hierarchy among this people, so everything is different from the West!

  • culture

Once you have adapted to the culture you should move to the implementation of managerial strategies, this point is likely to be the most sensitive since it is not always easy to keep pace with managerial operations on a continuous basis.


The size of the country is not to be neglected: 9,597 million km² with 1.454 billion inhabitants, it is necessary to take into account this, since you should adapt to such a vast space by segmenting and targeting the maximum population concerned.



Whatever the particularity of your product it will be copied, especially if you arouse the interest of several users and you realize a lot of sales, so you have interest to protect your product through the intellectual property and the patenting.

The price war

Once your product is protected, your rivals will try to conquer you through the most powerful weapon:

  • the price.

You cannot escape this battle, but your soldiers will win the war if they are armed with even more powerful weapons: your strategy your positioning relative to the consumer, your prism are all elements that will make you a company that offers a unique product ,your marketing strategy will come to solidify the whole, to achieve your long-term goals.

Volatility of information

Information goes faster than the wind in China, and keeping up with the pace is not always easy, they make decisions and change the next day, you need to be up-to-date or empower someone who is perfectly fluent Chinese and well networked.

french shampoo brand in china case study



If you have a project for the Chinese market, contact us and one of our experts from the Chinese market will be happy to exchange with you





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