The Top 10 Cosmetics Brands In China: Success Stories And Lessons For New Entrants
The Chinese cosmetics market is booming. Rising incomes, shifting consumer priorities, and the explosion of social commerce have made China one of the most…
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The Chinese cosmetics market is booming. Rising incomes, shifting consumer priorities, and the explosion of social commerce have made China one of the most…
The Chinese beauty market keeps growing. In 2025, beauty GMV on Tmall exceeded 280 billion RMB (iiMedia). Cross-border imports are up. Chinese consumers are…
The vegan makeup market in China is growing, and foreign beauty brands can take advantage of this trend. The Chinese government has ended mandatory…
China’s mandatory animal testing for cosmetics kept cruelty-free brands out of the market for years. That has changed. Since 2021, regulatory reforms opened the…
Plastic surgery is booming in China. Most Chinese patients once traveled to South Korea for procedures. Now, clinics are multiplying across China at a…
In China, people are going crazy over “edible beauty”, which combines food and beauty to improve their skin and overall health. They use healthy…
Traditional Chinese Medicine (TCM) has moved from niche to mainstream in the beauty industry. I’ve been working with cosmetics brands in China for 15…
China’s baby care sector is one of the most competitive and fast-moving categories in the country.
Over the past decade, South Korean beauty products have built a dominant position in China. The reasons are clear: unique ingredients and formulations, affordable…
Technology has a significant impact on beauty in China. The main players in this industry keep pushing new options in the shopping experience for…
China’s cosmetics market is the world’s second-largest beauty market. With an urbanizing population and rising disposable income, Chinese consumers have become more focused on…
I’ve been watching the nail art category in China for years. It was always interesting. In 2026, it has become impossible to ignore. The…
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