Ecommerce in China

Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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Tmall Perfume Route: A New Business Opportunity for Niche Fragrances in China

In December 2020, Tmall launched the Tmall Perfume Route. This is a dedicated e-commerce platform for perfume brands and especially for niche fragrances in China. How? By proposing a new alternative for perfume delivery, which is faster and more convenient. Discover our complete guide on how to use this specific platform for your niche and …

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The new regulation of Chinese e-commerce

On August 31, the first Chinese e-commerce law was adopted by the Standing Committee of the NPC (National People’s Congress). It entered into effect on 1stJanuary 2019, but really effective in 2020. With 1.3 billion inhabitants, China is undeniably the largest market in the world. With this extraordinary size, it is not surprising that the …

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Single’s Day 2020: Strategies of Beauty Brands for 11.11

Key takeaways from 2020 Single’s Day shopping festival on Tmall This year’s Singles’ Day Tmall shopping festival has drawn to a close, with Alibaba reporting sales figures of 268.4 billion RMB, an all-time record. Beauty was one of the top categories, with 36 beauty brands each reaching over 100 million RMB in sales. Find below some key takeaways …

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Why Chinese consumers refuse to buy directly on your website?/e-shop?

You have a shop in China but … nobody buys… Your competitors get order but you do not? Well, this article will tell you why. On the back of solid development in household in terms of wealth and income in China, retail spending has been one of the sparkling lights for the Chinese economy generally. …

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