Entertainment

Navigating the world of Chinese beauty influencers, especially on social media and short video apps like Douyin (the Chinese Tiktok),…

International luxury brands have repeatedly learned the lesson that it can be a very delicate task to play in the…

On January 8, 2023, China announced the opening of its border, that's meant to end three years of the zero-covid…

China’s Cyberspace Administration announced to have punished 20,000 influencer, KOL accounts this year for “disseminating misguided content and polluting the…

In China, retail is not only a marketing tool: it's an experience. Chinese people go shopping in stores to touch…

The education sector in China is being challenged  Despite the fact that the government supports the development of education, the…

The transition from a planned economy to a market economy has led to many reforms in China these last years.…

  British International School in Shanghai : Founded in 1859 by Queen Victoria, the prestigious Wellington College was established as a…

  Millions of Chinese people are adopting the ancient Indian practice of yoga - or at least the American version..…

Focus on Wechat, Social media leader in China You have probably heard about Wechat, often compared to the American giant…