Fragrances & Perfumes in China

Bvlgari: The Success of Fragrance Customization in China

In 2022, the global perfume market should reach $70 billion. With a 30% annual growth, the perfume market is one of the most profitable in the world. Surprisingly, it is the only market where China is not the first market. Indeed, back in 2014, only 1% of the Chinese population was using perfumes compared to …

Bvlgari: The Success of Fragrance Customization in China Read More »

How to Launch your Fragrance Brand in China 2020?

In the last few years, many sectors knew an important evolution in China. This evolution was possible thanks to the increase in living standards of Chinese consumers. People are earning more money than they can spend. The perfume sector is evolving. Thanks to fashion and cosmetics. Indeed, compared with the cosmetics sector, the perfume market …

How to Launch your Fragrance Brand in China 2020? Read More »