Bvlgari: The Success of Fragrance Customization in China

In 2022, the global perfume market should reach $70 billion. With a 30% annual growth, the perfume market is one of the most profitable in the world. Surprisingly, it is the only market where China is not the first market. Indeed, back in 2014, only 1% of the Chinese population was using perfumes compared to …

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