Concrete case studies of How Surgery Clinics Are Successfully Promoting Services to Chinese Audiences on Douyin
Look at this
It sounds like crazy but it works for these Korean Clinics in China , they do lead generation with this kind of video
lead generation on Douyin-Tiktok
Surgery clinics targeting Chinese audiences are leveraging Douyin’s dynamic platform to showcase their offerings in a way that is both impactful and result-driven. Their approach centers on visually striking content and a strong emphasis on outcomes. Here’s how they’re doing it:
1. Focus on Dramatic Before-and-After Visuals
- Clinics create short videos that feature transformations, emphasizing the results of cosmetic procedures.
- Using split-screen effects or smooth transitions, they highlight the journey from “before” to “after,” with captions like “Achieve your perfect look today!”
- Enhanced lighting, makeup, and subtle editing ensure the “after” looks aspirational but believable.
2. Money-Oriented Messaging
- Douyin posts often focus on affordability and value, with promotions like:
“Get your dream nose for only ¥XXX!” or “Special offer: Lip fillers starting at ¥XXX!” - Short clips include details about installment plans or financing options, appealing to budget-conscious customers.
3. Leveraging Testimonials and Live Client Experiences
- Real patients share their stories on video, walking through their experience and showing off their results.
- Live Q&A sessions allow potential clients to ask questions in real time, fostering trust and addressing concerns directly.
” Stop selling features in China—start selling BENEFITS.” explain Marcus Zhan GMA
4. Incorporating Popular Trends and Influencers
- Influencers and KOLs (Key Opinion Leaders) are enlisted to document their surgery journeys, often live-streaming their consultations or post-op results.
- Trend-based videos (e.g., matching trending sounds with surgical footage) ensure higher engagement and visibility.
5. Precision Targeting and Local Appeal
- Clinics use Douyin’s advertising tools to target specific demographics, such as women aged 18–35 in Tier 1 and Tier 2 cities.
- Content often includes culturally relevant beauty ideals, like emphasizing a “V-shaped face” or “double eyelids,” resonating with Chinese beauty standards.
6. Call-to-Action for Consultations
- Every video ends with a strong CTA, such as:
“DM us for a free consultation!” or “Click the link to book your transformation today!” - Clinics also use limited-time offers to create urgency, driving immediate inquiries.
Impactful Douyin Strategy in Action
This results-focused, visually driven, and affordability-centered approach has proven highly effective in capturing the attention of Douyin’s vast audience. By blending trends, transformations, and clear value propositions, surgery clinics are turning viewers into customers—one click at a time.
💡 Tip: Authenticity and transparency are critical. Balancing aspirational content with realistic expectations builds trust and long-term credibility.
Douyin Overview and Trends:
- Platform Popularity: Douyin, the Chinese counterpart of TikTok, has approximately 748 million monthly active users in China.
- User Engagement: A significant 90.1% of Douyin users engage with live streaming content, highlighting the platform’s interactive nature.
- Content Consumption: Users spend an average of over 73 minutes daily on Douyin, indicating high engagement levels.
- Brand Value: In 2024, the combined brand value of TikTok and Douyin reached 84 billion U.S. dollars, reflecting their substantial market influence.
Beauty and Plastic Surgery in China:
- Market Growth: China’s medical aesthetics market is projected to grow from RMB 217.9 billion in 2021 to RMB 410.8 billion by 2025, with a CAGR of 17.2%.
- Procedural Statistics: About 1.05 million individuals in China underwent plastic surgeries in 2020, with the majority being females under 30 years old.
- Global Standing: China ranks fourth globally in the number of practicing plastic surgeons, following the USA, Brazil, and Japan.
- Consumer Demographics: A significant portion of cosmetic surgery consumers in China are young adults, particularly females under 30, seeking aesthetic enhancements.
These insights highlight Douyin’s dominance in China’s social media space and the rapid growth of the beauty and plastic surgery market.
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