Influencers & KOLs in China

Top 3 KOLs in China for Beauty and Cosmetics Brands

China’s beauty market has been growing at an incredible speed in recent years, according to an article by Morgan Stanley, in the future it is expected that China will become the world’s largest beauty market. Outgrowing The United States and Korean beauty industry. As you may already know, using KOLs to promote your products and/or …

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Top 5 KOL Marketing Trends in China

Key Opinion Leaders (KOLs) have become an essential part of marketing strategies in the Chinese eCommerce ecosystem. Chinese consumers have become increasingly careful when making purchasing decisions. KOLs are celebrities, athletes, musicians, politicians, social leaders – basically, anyone with an influence and following. They are perhaps the most sure-fire method for quickly and reliably building …

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Who is Li Jiaqi the KOL Makeup Leader Awarded TIME Next100?

In China, the most popular lipstick celebrity is not a woman… but a man! Li Jiaqi, also named Austin Li or “Lipstick King” is the most influential makeup key opinion leader (KOL) in China. In only a few minutes, he could decide if a lipstick will be a success or a failure in China. Millions …

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