Influencers & KOLs in China

kol agency china

What is KOC Marketing: How it Helps you Increase Sales in China

If you’ve been keeping up with the latest social media trends in China, you may have noticed a new type of Chinese influencer cropping up on Weibo and WeChat – KOC, or Key Opinion Consumers. But what is a KOC, exactly? And why are they becoming so popular?  In this blog post, we’ll take a …

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China Top KOL crackdown

China’s Cyberspace Administration announced to have punished 20,000 influencer, KOL accounts this year for “disseminating misguided content and polluting the internet environment”. China Top beauty KOL are on the Top list, and charges are disrespecting Chinese history, tax evasion posting erotic sexy content and incendiary content. Weibo China’s Sina Weibo, a Twitter-like platform, has banned …

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Top 3 KOLs in China for Beauty and Cosmetics Brands

China’s beauty market has been growing at an incredible speed in recent years, according to an article by Morgan Stanley, in the future it is expected that China will become the world’s largest beauty market. Outgrowing The United States and Korean beauty industry. As you may already know, using KOLs to promote your products and/or …

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Top 5 KOL Marketing Trends in China

Key Opinion Leaders (KOLs) have become an essential part of marketing strategies in the Chinese eCommerce ecosystem. Chinese consumers have become increasingly careful when making purchasing decisions. KOLs are celebrities, athletes, musicians, politicians, social leaders – basically, anyone with an influence and following. They are perhaps the most sure-fire method for quickly and reliably building …

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Who is Li Jiaqi the KOL Makeup Leader Awarded TIME Next100?

In China, the most popular lipstick celebrity is not a woman… but a man! Li Jiaqi, also named Austin Li or “Lipstick King” is the most influential makeup key opinion leader (KOL) in China. In only a few minutes, he could decide if a lipstick will be a success or a failure in China. Millions …

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