Paris · Shanghai · The core team
Beauty is the only thing we work on
Cosmetics China Agency runs on a small core team. No generalists, no account manager passing your brief down a chain until it reaches someone who has never sold a serum in China. The four people below are the ones who work on your brand.
Inna Kowalsky
Founder · Chief Beauty Officer
Inna founded Cosmetics China Agency on one idea: beauty brands deserve a partner that works on beauty and nothing else. She sets the positioning and the creative direction on every account we open. Hers is the call clients want when the real question is whether a product has a place on a Chinese shelf, not just a listing on Tmall.
Linda Liu
Douyin · E-Commerce
Linda runs Douyin e-commerce for our clients: store setup, shop windows, live commerce sessions and the shopping cart flow that turns a video view into a sale. She tracks conversion at every step of the funnel, not just views, and rebuilds a store’s product page the moment it under-converts.
Emma Zhou
Digital Marketing · Branding
Emma builds the brand and campaign strategy behind every launch: positioning, visual identity and the digital marketing plan that carries a brand across WeChat, Baidu and paid social. She makes sure a brand looks and sounds the same everywhere a Chinese consumer meets it.
Rebecca Li
Beauty Content · Design · Social
Rebecca leads content and design across Xiaohongshu, WeChat and Douyin. She writes and art directs the posts Chinese consumers actually stop scrolling for, which follow visual codes that do not travel over from Paris or New York. Every asset we publish for a beauty brand goes through her, from Shanghai.
Beauty only
Cosmetics, skincare, fragrance, health and wellness. We turn down briefs outside those sectors, because the reason our clients hire us is that we have already made the mistakes in theirs.