Effective ways to promote your brand on WeChat in 2024

This article is written by Pro, WeChat marketers with 10 years experience , so enjoy it 🙂

Simple but effective techniques to promote your brand on WeChat in 2024

1. Create Authentic Content: Generate exciting and high-quality content that resonates with your target market. Utilize various formats like videos, articles, and images to keep users engaged and promote your brand organically​​.
2. WeChat Channels: in 2024, WeChat Videos are HOT, brand can post (repost) short-form content, like videos and images, to engage with a broader audience. This feature is similar to Douyin (Tik Tok), allowing for diverse content formats​​​​. (We like 🙂 )
3. Tencent ads : Explore different types of Tencent advertising, such as pop-up ads, banner ads, and mini-games advertisements, which can be integrated into the app’s mini-programs​​.
4. Leverage Groups : Collaborate with group owner to boost your brand’s visibility and credibility. These small influencers can promote your products through their Groups, enhancing brand awareness and driving sales conversions​​​​​​​​.
5. Interactive Customer Engagement: Engage actively with your audience through instant messaging, addressing their queries and providing personalized experiences. This interaction enhances customer satisfaction and brand loyalty​​.
6. Avoid WeChat Moments Ads: (Super expensive and innefective 😉 ) These ads appear in the Moments section and can include pictures and videos, offering an opportunity for storytelling and product showcasing​​​​.
7. KOL on WeChat : 10 times the prices and 10 times lower in Visibility, we do not like it 🙂
8. Integrate with WeChat Mini-Programs: Incorporate WeChat mini-programs within your marketing strategy. These programs allow for a seamless transition from content to purchase, enhancing the user experience and increasing conversion rates
9. Segment Your Followers via Mini program: Use WeChat’s tagging feature to segment followers based on their interests, which helps in delivering more targeted and relevant content​​.
10. QR Codes : Implement QR codes to track user engagement and preferences, providing valuable insights for tailoring your marketing strategies​​.

In China, in the many industry and many other areas, Chinese consumers attach great importance to the word of mouth and the opinion of other customers. Indeed, these two elements can affect the buying decision of the Chinese consumer. Brands have understood that the most direct way to communicate with customers is WeChat. WeChat is the social network most used in China and can be considered as an ecosystem. If you do not already know this application, I suggest you read this article. To connect with Chinese consumers, WeChat is the most effective way. WeChat also helps as a platform for users to share information or show their products and experience. We’ll show you 5 strategies to promote your beauty mark on WeChat. And better understand the functions of this giant in China.

Encourage People to follow you on WeChat

Add my WeChat me Please 🙂

To attract customers, the brand can use promotions as a strategy: by offering samples or discounts. This is the same principle on WeChat, attract users using the same technique.
For example, the user will follow L’Oreal’s official account to become a member of the brand. To find the brand just scan the QR code of L’Oréal Paris, then following the brand the user will receive a virtual membership card. Then, the user will enter his phone number to complete the process. Thereafter, the user will thus be able to enjoy the various offers. L’Oréal still remains active through more traditional marketing strategies such as advertisements and also through his Weibo account.

Read as well: WeChat Guide for Foreign (Cosmetics) Companies in China

Content for your Audience, know your customers needs

It is now important to consider its customers, that is to say, to accompany them individually in their buying process. It has become important to interact with the consumer but also personalize. The function of instant messages is useful to be close to the consumer. The brand may use WeChat to discover its products to consumers, by providing additional information, features, and functionality. The products will be highlighted with different themes to encourage the consumer to buy.

Chinese cosmetic brand Chando publishes articles on topics rather interesting: how a lifestyle is not healthy or radiation computers and smartphones can make dull skin. These topics will allow users to be aware and informed about products to whiten and nourish the skin. The brand has used these topics to advise its products to users.

These topics are discussed on media platforms such as yoka, pclady and Onlylady. These campaigns will be used to improve the image of the brand and catch the public’s attention.

WeChat Video , hot in 2024

WeChat Channels is a feature within the WeChat ecosystem that allows users, including brands, to create and share short-form content, similar to other popular video platforms like TikTok (Douyin in China). It’s designed for media feeds, enabling the posting and viewing of videos and photos, and supports live streaming. This feature is integrated into the WeChat app, which is widely used in China.

WeChat Channel +50% (WeChat Video)

Here’s how brands can leverage WeChat Channels in their marketing strategy in China:

1. Content Creation: Brands can use WeChat Channels to post engaging short-form videos and photos. This content can range from product showcases, behind-the-scenes glimpses, brand stories, to user-generated content.
2. Brand Storytelling: WeChat Channels offers a platform for brands to tell their stories in a more dynamic and engaging way. This can help in building a stronger emotional connection with the audience.
3. Live Streaming: The live streaming feature within WeChat Channels provides brands with an opportunity to interact with their audience in real-time, which can be used for product launches, live Q&A sessions, and interactive marketing campaigns.
4. Engaging with a Wide Audience: Given the vast user base of WeChat, Channels offers access to a diverse audience. Brands can reach a wide range of consumers, from different demographics and interests.
5. Product Promotion and Demonstrations: Brands can use this feature to demonstrate product use and effectiveness, which can be more convincing than traditional advertising methods.
6. User Engagement: Interactive features like comments, likes, and shares on WeChat Channels allow brands to engage directly with their audience, receive feedback, and foster community.
7. Analytics and Insights: WeChat provides analytics for content posted on Channels, which brands can use to understand user engagement and preferences, and tailor their content accordingly.

Discounts, The pinduoduo way

Beauty brands can use WeChat to announce promotions, offers to attract consumers. Each month L’Oreal Paris announces on their WeChat account information related to the coming month promotions. By providing information to customers in advance, they can identify the product of their choice to buy at discounted prices. This action will allow to increase the number of followers and also consumer involvement. Furthermore, L’Oréal remembers to put at the end of his message and a link to share and to purchase.

Pinduoduo have hacked WeChat group with massive promotion system

Explanation here

Make purchases directly from WeChat (and avoid commission of Tmall )

WeChat has many features, brands have lots of choices to promote themselves in China. WeChat is still growing and continues to implement many features.

One of the key functions of WeChat is its online payment system, which is compatible with many beauty brands.

Users can therefore make online payments directly from the app WeChat, making the application even more convenient. Chinese beauty brand named Inoherb uses its WeChat account to direct users to its online store on Tmall.

The brand uses WeChat to spread its marketing campaigns and increase the traffic of visitors to its online store Tmall.

Chat with consumers, essence of WeChat

One of the many advantages of WeChat is its respect for privacy. The WeChat messaging function between users and brands is more private than other social networks. Users can give their opinions and ask questions to brands without having to reveal their issues to the public.
L’Oréal set up a “Question / Answer private chat”. Every month they gather the most frequent questions and mail the answers via WeChat. The questions are quite diverse, they can be tips to help clients with skin problems for example. There is also little competition for prizes to 5 winners. This campaign will help to better target consumers on the one hand. Secondly, it will help consumers better understand the brand and the products, and customer loyalty.

Can you manage your WeChat internally or need Help of Pro ?

We are a Wechat Agency since 2013.

Brands choose Gentlemen Marketing Agency (GMA) for WeChat marketing in China for several reasons:

1. Adaptation: GMA’s team has a deep understanding of both Western and Chinese cultures, which is crucial for effective marketing in China. This cultural awareness ensures efficient services and high ROI.
2. Digital Native Approach: The agency stays updated with the latest digital marketing trends in China, ensuring that clients can leverage the most current tools and strategies.
3. Performance : GMA operates as a digital performance agency, basing its services on key performance indicators like sales, leads, or clicks. This approach focuses on tangible results for clients.
4. Global Communication Capabilities: With offices in multiple global locations and a multilingual team, GMA offers a global perspective with local expertise.
5. Experience by Industries: The agency has expertise in various industries such as fashion, luxury, cosmetics, and health, helping brands navigate the unique aspects of the Chinese market.
6. Client-Centric Approach: GMA views its clients as partners, focusing on building lasting relationships based on trust.
7. Innovative Solutions: The agency is committed to developing new digital solutions to offer up-to-date services. We do not recommand old stuff 😉
8. Market Insights: GMA provides valuable market insights, guiding brands with strategic planning and execution.
9. Dedicated Team per Industries: They have dedicated teams for specific industries, enabling them to provide specialized services tailored to each brand’s needs.
10. We have the “Gentlemen attitude”