beauty brands

Are Korean Beauty Brands Winning Over Western Beauty groups in China?

South Korean beauty products have witnessed a growing interest among the Chinese customers at the expense of western brands for many years. However, this is not the case now. Demand from China and other emerging markets boosts Korean cosmetic exports by 4.2% in 2019. The South Korea’s cosmetic export value exceeded USD 6.5bn in 2019. …

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Thе Cоѕmеtісѕ Mаrkеt іn Chіnа

Thе Cоѕmеtісѕ Mаrkеt іn Chіnа A kеу сhаllеngе whеn еntеrіng China is thе dіffеrеnt rеgіоnѕ іn Chіnа. Consumer behavior аnd рrеfеrеnсеѕ for food, fаѕhіоn, beauty аnd lifestyle vаrу dramatically іn thеѕе rеgіоnѕ. For еxаmрlе, mаnufасturеrѕ and retailers should nоt assume that cosmetic products оr fаѕhіоn ѕtуlеѕ thаt ѕеll in Shanghai will аlѕо bе рорulаr іn …

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126% further Korean cosmetics products’ importations in China

Korean cosmetics brands is booming in China These last years, China’s economy’s growth doesn’t stop increasing involving new Chinese consumers’ purchasing’s behavior. Indeed, they have more expectations mainly regarding luxury and cosmetics products. They need more authenticity and quality products. Then, they are very sensitive to cosmetics products overseas especially Korean brands due to their …

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China: 60% of cosmetics market are hold by foreign brands !

Understanding the Chinese consumers expectations’ shifting, what a challenge ! The China’s growth economy which was noticed these last years involved new Chinese consumers’ pruchasing’s behavior. Indeed, they have different expectations especially regarding luxury and cosmetics products. Actually, this new generation stays informed about last trends by browsing on online platforms. They are 55% to …

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The new trend of Australian Cosmetics in China

Australian Cosmetics market in China The cosmetic market in China China is now unavoidable in the cosmetics industry. One of the main reason is the increase of the Chinese household’s income. They are more likely to invest into these product categories, and the tendency is not only concerning the biggest cities as Shanghai and Beijing, …

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