brand

The Cosmetic Market in China is a Goldmine – Especially true in 2020

The cosmetics sector in China? A goldmine! China is the world’s second-largest cosmetics market with RMB261.9 billion and year-on-year growth of 4.2% in sales in 2018. The market is projected to generate sales in excess of $60 billion USD by 2024. It is particularly due to countryside towns that are developing faster than Beijing or …

The Cosmetic Market in China is a Goldmine – Especially true in 2020 Read More »

Innovative Wechat Brand Campaigns in China

It is also an essential social network for visibility on the Chinese web WeChat can manage commerce, social networks, banking services and travel reservations, among other tasks. By November 2015, more than 200 million users had linked their credit cards to WeChatPay, enabling them to transfer money between users, make online payments and buy items …

Innovative Wechat Brand Campaigns in China Read More »

How do luxury brands communicate on WeChat?

The majority of international luxury brands have understood the importance of WeChat for their companies in China. WeChat offers an online platform in order to promote products and services using the principle of followers. The official WeChat account allows a user to register in order to transmit content to the subscribers and offer them different …

How do luxury brands communicate on WeChat? Read More »

3 Foreign Brands who Master Chinese Marketing

China has the largest number of Internet users in the world, with 90% using mobile phones to connect through social networks. Some brands have understood this new way of operating ultra-connected Chinese youth and have successfully used social networks to spread their marketing campaign on a large scale. 3 Foreign Brands who Master Chinese Marketing …

3 Foreign Brands who Master Chinese Marketing Read More »

Why social media are necessary for cosmetics brands in China?

Here are a few figures you need to know : China has 634 million netizens Chinese netizens spend in average 8 hours per week on social networks and about as much watching videos. Chinese distributors and consumers will never do business or buy products from a brand they do not know (no e-reputation) Decision making …

Why social media are necessary for cosmetics brands in China? Read More »