China cosmetic market

Are Korean Beauty Brands Winning Over Western Beauty groups in China?

South Korean beauty products have witnessed a growing interest among the Chinese customers at the expense of western brands for many years. However, this is not the case now. Demand from China and other emerging markets boosts Korean cosmetic exports by 4.2% in 2019. The South Korea’s cosmetic export value exceeded USD 6.5bn in 2019. …

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EU make-up brands in China under the PETA scope

The PETA organization is currently monitoring evidences of potential animal testing violations involving several EU make-up brands in China. The US operation of PETA is currently investigating the case of a few EU and UK cosmetics companies that are selling some animal testing based products on the Chinese market. The PETA is requiring the government …

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10 digital strategies in China for 2016

10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for …

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5 digital strategies to be a successfull in China

Digital strategy for winners in China “ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure …

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10 things you should know about cosmetics market in China

Cosmetic brands in China, what a special market ! Chinese consumers are more and more attracted by home-grown cosmetics. Actually, Chinese girls want to take care of their skin and that’s why they will shift to new products every season. Consequently, cosmetics brands have to adapt their strategy. Thus, they need to know the Chinese market. …

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