cosmetic china

The E-Commerce Cosmetic World is Still Booming in China 

Online sales for cosmetics brands are becoming more and more important and the cosmetics market is one of the most dynamic right now in China. According to a study realized by iResearch, the annual sales for the cosmetics industry reached 25 billion euros annually and 7 billion were done via e-commerce websites. If the e-commerce has an …

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5 digital strategies to be a successfull in China

Digital strategy for winners in China “ The Internet is becoming the town square for the global village of tomorrow.” Bill Gates China, with more than 660 million of Internet users is one of the biggest web communities in the world. If you are a company looking to expand its business in China, I am sure …

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Burberry sees big opportunity in China with its “beauty box”

Burberry, the british brands is already well known by Chinese consumers when it comes to fashion. It’s one of the foreign brand which is the most successful in China thanks to a strategy adapted to the Chinese market for the Chinese consumers. What is the concept of the “beauty box”? Beauty box is actually a …

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What are the opportunities for foreign companies in the Chinese cosmetics market?

Since several years right now, China is becoming unavoidable in the cosmetics industry. The growth figures are impressive and China is becoming the world’s second largest cosmetics consumer market after the american market. According to Euromonitor, 2014 was the year where we saw the lowest growth rate since 2005. The growth rate for 2014 was …

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Online sales for cosmetics brands are on the rise in China.

Online presence in China is crucial for beauty/ cosmetics brands looking to sell, and even more than everywhere else in the world in China as it’s the country with the most internet users. According to a recent report from Euromonitor, 15 % of all the beauty/ cosmetic sales in China are made online through e-commerce …

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