cosmetic market

Cosmetics marketing strategy in China 

China’s cosmetics market is a dynamic new market, good fo multinational companies with the rise of local companies, make the industry more variety: product structure change, the more subdivided market, concept increasingly renovated, marketing also have their own entrance. The more promoted the development of the domestic cosmetics industry, war industry brands have been intensified. Especially the …

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What are the best online tools to make its cosmetics brands well know in China?

If the cosmetics market is booming and flourishing in China, there are some tools that a cosmetic brand can’t avoid to increase its brand awareness and reach its target. Here is an overview of the best practices to penetrate the market and make its brands known. Increase your visibility on Baidu thanks to SEO actions. If …

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How to import cosmetics easily inChina?

Chinese importing rules, especially for cosmetic, are known for their high complexity. Indeed the regulatory framework is in constant change, which makes importation rules a little bit harder every time. It is important for you to get to know this regulations in order to tap easily into this market A whole new organisation The China …

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2015: Chinese Cosmetics Market is still Booming

With the Chinese millennial emulating the lifestyle of their counterparts in the West, luxury goods market is seeing a push in the demand in the Chinese markets – both online as well as offline. Cosmetic industry is one of the most affected industries with a promise for the future. Analysts estimate that this industry is …

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Analysis of Estee lauder online strategy in China

Estée Lauder is one of the brands with the most digital presence in China. Estée Lauder, a cosmetics brand from New York tops the list of 100 prestige brands in China for social media, digital marketing and online strategies. Definitely, Estée Lauder has developed an efficient digital strategy in China due to its strong social media presence, …

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