cosmetics branding

China’s baby boom will boost the baby care industry

China’s recent new policy regarding the ‘one-child’ policy will pamper the increase in baby products demand. New policy China has long been known for its ‘one-child policy’ dating from 1978 preventing further strong increase of the Chinese population. As of 2015, the policy was phased out and replaced by a two-child policy, now allowing married …

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10 digital strategies in China for 2016

10 digital strategies in China for 2016   What are effective digital strategies in China for 2016? Today we will go through the Digital strategies are paying off in 2015 and are promising for 2016. 1. E-commerce: the sinews of war   In China, where online shopping is commonplace, e-commerce is a major challenge for …

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Chinese cosmetics market offers huge opportunities

Big opportunities for Chinese cosmetics market These last years, cosmetics products are more and more successful among Chinese consumers. Indeed, in 2015, Chinese women bought for 31.39 billion of US dollar in cosmetics products. Companies have to take the opportunities of this trend in order to educate Chinese consumers to adopt a skin care routine. Nevertheless, …

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China Boosts Korean Cosmetics Sales

The success of Korean cosmetic is everywhere. From all around the world, beauty lovers consider Korean to be the “master of skincare and beauty”. In China, the competition is fierce between French and Korean cosmetics. Indeed, French brands are promoting natural ingredients with a strong storytelling while Korean brands are claiming youth benefits and K-pop …

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