cosmetics china

China’s baby boom will boost the baby care industry

China’s recent new policy regarding the ‘one-child’ policy will pamper the increase in baby products demand. New policy China has long been known for its ‘one-child policy’ dating from 1978 preventing further strong increase of the Chinese population. As of 2015, the policy was phased out and replaced by a two-child policy, now allowing married …

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Why cosmetics industry in China attracts foreign investements?

Cosmetics industry: the cash money machine for investors China is the world’s second largest cosmetics market with 23 billion euros in size and an unstoppable growth.  This market generated 203 billion euros of revenue in 2014. The cosmetic sector in China represents a huge opportunity to set up a successful business.  With the e-commerce, opportunities …

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Why Watsons is the leader in cosmetics in China?

How did Watsons become the leader in cosmetics products? If you have ever been to China, there is no way you have missed Watsons retail stores. Even if you don’t want to buy beauty products, you are going to walk by one of the chain’s many stores. Watsons’ focus on Asia You cannot really understand …

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What is the right sales strategy for my cosmetic Brand in China ?

Cosmetics is a kind of high profit space industry, its overall consumer prices, cosmetics raw material costs accounted for is generally low, the ratio of almost equal. While there are differences on the marketing input, such as brand, packaging and advertising promotion. Mall shop display, light box advertising, scene layout, service personnel, advertising model as …

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Cosmetics marketing strategy in China 

China’s cosmetics market is a dynamic new market, good fo multinational companies with the rise of local companies, make the industry more variety: product structure change, the more subdivided market, concept increasingly renovated, marketing also have their own entrance. The more promoted the development of the domestic cosmetics industry, war industry brands have been intensified. Especially the …

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