cosmetics market china

The Top 10 Phygital Experiences in China in 2020

In China, retail is not only a marketing tool: it’s an experience. Chinese people go shopping in stores to touch the texture, understand the product… and feel emotions! Obviously, beauty brands understood the importance of proposing a new way of doing shopping with phygital experiences in China. What does “phygital” mean? In a word, it …

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Estee Lauder and AmorePacific new prices strategy in China: the right solution ?

Estee Lauder and AmorePacific in China Well famous and Chinese popular cosmetics brands Estee Lauder and AmorePacific offers new price plans for their loyal customers and down their produces prices up to 30 percent. The brands of Laneige, Innisfree, Etude House and Sulwhasoo reduce by 3 to 30 percent and new price rate will be …

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10 Tips to market your Cosmetics Brand in China

The cosmetics industry remains one of the most promising sectors in China. This market is growing at an incredible rate. 10 Tips to market your Cosmetics Brand in China All international brands want to settle in China and make more profits. In recent years, the cosmetics market in China has maintained an annual growth rate …

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What are the opportunities for foreign companies in the Chinese cosmetics market?

Since several years right now, China is becoming unavoidable in the cosmetics industry. The growth figures are impressive and China is becoming the world’s second largest cosmetics consumer market after the american market. According to Euromonitor, 2014 was the year where we saw the lowest growth rate since 2005. The growth rate for 2014 was …

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