kol agency china

What is a KOC, China’s Latest Influencer Trend?

In China, the title of “influencer” used to describe uniquely superstars in their own right. For the netizens, they were only artists, entertainers, and industry experts. Their objective was still to publicize items in association with the most popular fashion and luxury brands. For instance, you could find Jackson Wang for Fendi, Lu Han for …

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