cross border e-commerce

126% further Korean cosmetics products’ importations in China

Korean cosmetics brands is booming in China These last years, China’s economy’s growth doesn’t stop increasing involving new Chinese consumers’ purchasing’s behavior. Indeed, they have more expectations mainly regarding luxury and cosmetics products. They need more authenticity and quality products. Then, they are very sensitive to cosmetics products overseas especially Korean brands due to their …

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Cross-border e-commerce has boosted cosmetic sales in China

China has become one of the largest cosmetics markets in the world. By 2013, the sales of cosmetics totaled US$32.3 billion. The total value of cosmetics online was USD1.35 billion in April 2014. Foreign e-commerce platforms are gaining popularity among Chinese cosmetic consumers. Cross border e-commerce, also known in China as “hai tao” is rapidly …

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