Tmall Perfume Route: A New Business Opportunity for Niche Fragrances in China

In December 2020, Tmall launched the Tmall Perfume Route. This is a dedicated e-commerce platform for perfume brands and especially for niche fragrances in China. How? By proposing a new alternative for perfume delivery, which is faster and more convenient. Discover our complete guide on how to use this specific platform for your niche and …

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