influencers in china

kol agency china

What is a KOC, China’s Latest Influencer Trend?

In China, the title of “influencer” used to describe uniquely superstars in their own right. For the netizens, they were only artists, entertainers, and industry experts. Their objective was still to publicize items in association with the most popular fashion and luxury brands. For instance, you could find Jackson Wang for Fendi, Lu Han for …

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Who is Li Jiaqi the KOL Makeup Leader Awarded TIME Next100?

In China, the most popular lipstick celebrity is not a woman… but a man! Li Jiaqi, also named Austin Li or “Lipstick King” is the most influential makeup key opinion leader (KOL) in China. In only a few minutes, he could decide if a lipstick will be a success or a failure in China. Millions …

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