Who is Li Jiaqi the KOL Makeup Leader Awarded TIME Next100?

In China, the most popular lipstick celebrity is not a woman… but a man! Li Jiaqi, also named Austin Li or “Lipstick King” is the most influential makeup key opinion leader (KOL) in China. In only a few minutes, he could decide if a lipstick will be a success or a failure in China. Millions …

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