L’oreal China

The Apetit of Chinese Beauty consumers for DermoCosmectics Brands in 2021

Achieving beautiful skin is no longer confined to wearing makeup or applying anti-aging creams. Consumers in China are moving toward healthy lifestyles and want to feel and look good. To do so, they seek to maintain hydrated, luminous skin; protect it from external impurities via anti-pollution solutions. Along with this mindset comes a greater awareness of …

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L’Oréal develops chinese customers’ behavior with a makeup demonstration app going viral

L’Oréal proves the brands’ capacity to influence Chinese consumer habits using make-up apps such as Makeup Genius and House of Beauty. Mobile applications such as Makeup Genius present an innovative and entertaining way to show how to handle new products Makeup Genius gives the opportunity to its users to apply makeup on their own digital …

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Online sales for cosmetics brands are on the rise in China.

Online presence in China is crucial for beauty/ cosmetics brands looking to sell, and even more than everywhere else in the world in China as it’s the country with the most internet users. According to a recent report from Euromonitor, 15 % of all the beauty/ cosmetic sales in China are made online through e-commerce …

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