How to Sell 10,000 Lipsticks in 2 Hours in China

Celebrity marketing and KOLs (Key Opinion Leaders) are very powerful tools in China. Thanks to a very good use of both KOLs and technology, Maybelline sold an impressive number of 10,000 lipstick products in two hours only! Their army of internet KOLs was led by the Chinese superstar Angelababy and was recruited to create buzz …

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