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The Cosmetic Market in China is a Goldmine – Especially true in 2020

The cosmetics sector in China? A goldmine! China is the world’s second-largest cosmetics market with RMB261.9 billion and year-on-year growth of 4.2% in sales in 2018. The market is projected to generate sales in excess of $60 billion USD by 2024. It is particularly due to countryside towns that are developing faster than Beijing or …

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Cosmetics marketing strategy in China 

China’s cosmetics market is a dynamic new market, good fo multinational companies with the rise of local companies, make the industry more variety: product structure change, the more subdivided market, concept increasingly renovated, marketing also have their own entrance. The more promoted the development of the domestic cosmetics industry, war industry brands have been intensified. Especially the …

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Korean and French cosmetics craze in China

The Chinese offer on the Cosmetics market is weak. Indeed, the market is dominated by international brands, which is owned at 80 percent by foreign brands. Chinese women are fond of cosmetics products made in Korea and France. What are the reasons of such a success? We will analyse the main factors of 2 different …

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Why Beauty brands in China need nice Photos and beautiful videos

In China, videos and photos are the best way to communicate with beauty consumers. Audiovisual communications have the ability to influence the purchasing decisions of Chinese consumers. Nowadays, communication of beauty companies is focused on audiovisual communication, especially in the spread of messages through attractive and creative pictures and videos that generate a greater impact …

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10 Trends of Chinese consumers in Cosmetics

The cosmetics industry in China has been quickly growing over the last years due to the huge development of the Chinese economy. Chinese consumers are changing their purchase behaviors in the cosmetic sector. In 2013 the total sales of skin care products and make-up products in China accounted Rmb131.4 billion and Rmb18.8 billion respectively. Chinese …

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