social leader wechat

Wechat the indispensable tool for the life of the Chinese

Today, the phone has become an important part of Chinese life and they communicate much via electronic tools. The Chinese are increasingly riveted on their smartphones whether in the subway, street, restaurants, bars, movie theaters … from toddlers to octogenarians, swimmers to the pool to deliverers on their scooter … They send messages, share moments …

Wechat the indispensable tool for the life of the Chinese Read More »

The Marketing Guide for Wechat

The habit of using WeChat is rooted in the behavior of Chinese consumers. The popularity of this application has grown rapidly since its launch in 2011.  This application allows the Chinese to be immersed in the convenience and speed of virtual communication, improving their daily lives and their work. The monthly active user base of …

The Marketing Guide for Wechat Read More »

WeChat, The Social Network “Made in China” and for Chinese

Facebook is king of the social media world in the West. Since its appearance in 2004 he transformed the way we interact and communicate on the Internet. But what about China, where it is not welcome. Who rules in the Middle Kingdom? Does its story and role are similar? Good Ideas Are Contagious     …

WeChat, The Social Network “Made in China” and for Chinese Read More »

10 Digital Strategies for your cosmetics E-Commerce Website in China

Today, China represents the second largest market for cosmetics, and the growth is far from finished. Furthermore, a huge part of the sales come from the e-business (30%). It’s important, if you want to succeed in this field, to know some local factors and here we are going to give you some advices in order …

10 Digital Strategies for your cosmetics E-Commerce Website in China Read More »

Focus on Wechat, Social media leader in China

Focus on Wechat, Social media leader in China You have probably heard about Wechat, often compared to the American giant Facebook? The comparison here is not really valuable because Wechat and Facebook cannot be compared. First because Facebook didn’t succeed to be the social media leader in China due to censorship and second because unlike …

Focus on Wechat, Social media leader in China Read More »