social media china

How To Reach Chinese Influencers and Key Opinion Leaders

Key Opinion Leaders (KOLs) allude to persuasive open figures, whom individuals see as specialists in specific fields and are educated on numerous subjects. As they are extremely mainstream in China, they are a capable promoting instrument for brands. With their help, they can impact huge groups and achieve thousands or even a large number of …

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Wechat the indispensable tool for the life of the Chinese

Today, the phone has become an important part of Chinese life and they communicate much via electronic tools. The Chinese are increasingly riveted on their smartphones whether in the subway, street, restaurants, bars, movie theaters … from toddlers to octogenarians, swimmers to the pool to deliverers on their scooter … They send messages, share moments …

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Marketing Tactics to Enhance China Influencer Return of Investment (ROI)

People don’t buy products; they buy results. In order to enhance a product´s market value, one should direct their initial business focus on identifying and pulling in the ideal customer. This can be done by growing product awareness via social media. Getting millions of views, thousands of reposts, and many more comments, likes, and followers …

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How Chinese Beauty Consumers search online?

Analysis of Baidu keywords searches showed that over 70% of online searches in China are non-brand terms. Consuming habits shifting The emergence of the middle-class As the Chinese market is evolving with the emergence of the middle-class, the growth of ecommerce especially thanks to WeChat, Sina Weibo, Alibaba’s (Taobao, Tmall and Tmall Global), JD.com, the …

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