Social Media in China

How to Market your Beauty Brand on Douyin?

In China, social media are the best way to increase your visibility and build your audience. You can share qualitative content about your brand, information about your product, and build a trustworthy relationship with your followers. Among the most used social media, the short video platform Douyin (the Chinese name for the TikTok app) is …

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5 Reasons your brand should include WeChat in your Social strategy in China

Why using WeChat to market for China ? China, a country restricted but strongly connected  Facebook and Twitter are the main social platforms in the world used everywhere except in China. Actually because of the censure, the government prohibits the access to the majority of social media used elsewhere. On the other side, Chinese represent the …

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