social media

Male Skincare Emerges as a Market Leader in China

Admit to having a beauty routine? Until recently it would have been unthinkable for many men. In 2021, the scenario is different and the man who cares (a lot) has no problem declaring it. In China, male skincare is the new go-to-market. On the contrary, it is a source of pride. Like the former Manchester …

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Bvlgari: The Success of Fragrance Customization in China

In 2022, the global perfume market should reach $70 billion. With a 30% annual growth, the perfume market is one of the most profitable in the world. Surprisingly, it is the only market where China is not the first market. Indeed, back in 2014, only 1% of the Chinese population was using perfumes compared to …

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5 Reasons Why Chinese Consumers Like French Cosmetics Brands

French cosmetics brands are doing very well on the Chinese cosmetics market China has already been the world’s second-largest cosmetics consumer market only behind the United States, with the retail sales rising by 4.2% year on year to RMB 261.9 billion in 2018. Spurred by urbanization, people’s higher income, and mature consumer education. Chinese cosmetics market witnesses the …

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The Cosmetic Market in China is a Goldmine – Especially true in 2020

The cosmetics sector in China? A goldmine! China is the world’s second-largest cosmetics market with RMB261.9 billion and year-on-year growth of 4.2% in sales in 2018. The market is projected to generate sales in excess of $60 billion USD by 2024. It is particularly due to countryside towns that are developing faster than Beijing or …

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How To Reach Chinese Influencers and Key Opinion Leaders

Key Opinion Leaders (KOLs) allude to persuasive open figures, whom individuals see as specialists in specific fields and are educated on numerous subjects. As they are extremely mainstream in China, they are a capable promoting instrument for brands. With their help, they can impact huge groups and achieve thousands or even a large number of …

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