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The Cosmetic Market in China is a Goldmine – Especially true in 2020

The cosmetics sector in China? A goldmine! China is the world’s second-largest cosmetics market with RMB261.9 billion and year-on-year growth of 4.2% in sales in 2018. The market is projected to generate sales in excess of $60 billion USD by 2024. It is particularly due to countryside towns that are developing faster than Beijing or …

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Marketing Tactics to Enhance China Influencer Return of Investment (ROI)

People don’t buy products; they buy results. In order to enhance a product´s market value, one should direct their initial business focus on identifying and pulling in the ideal customer. This can be done by growing product awareness via social media. Getting millions of views, thousands of reposts, and many more comments, likes, and followers …

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