Strategies

Chinese Distributors don’t Invest in the Marketing of their Cosmetic Supplier

Even in 2021, the cosmetics market is not suffering from the global pandemic. It is even the other way around! International beauty and cosmetics brands meet growth in Asia only, and especially in China. The Chinese love to take care of their skin and their appearance as a symbol of social success. Today, post-95s are …

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10 Tips to market your Cosmetics Brand in China

The cosmetics industry remains one of the most promising sectors in China. This market is growing at an incredible rate. 10 Tips to market your Cosmetics Brand in China All international brands want to settle in China and make more profits. In recent years, the cosmetics market in China has maintained an annual growth rate …

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Simple but effective techniques to promote your brand on WeChat

Simple but effective techniques to promote your brand on WeChat In China, in the cosmetics’ industry and many other areas, Chinese consumers attach great importance to word of mouth and the opinion of other customers. Indeed, these two elements can affect the buying decision of the Chinese consumer. Brands have understood that the most direct way …

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