Tmall

Tmall Perfume Route: A New Business Opportunity for Niche Fragrances in China

In December 2020, Tmall launched the Tmall Perfume Route. This is a dedicated e-commerce platform for perfume brands and especially for niche fragrances in China. How? By proposing a new alternative for perfume delivery, which is faster and more convenient. Discover our complete guide on how to use this specific platform for your niche and …

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5 Reasons Why Chinese Consumers Like French Cosmetics Brands

French cosmetics brands are doing very well on the Chinese cosmetics market China has already been the world’s second-largest cosmetics consumer market only behind the United States, with the retail sales rising by 4.2% year on year to RMB 261.9 billion in 2018. Spurred by urbanization, people’s higher income, and mature consumer education. Chinese cosmetics market witnesses the …

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Why Chinese consumers refuse to buy directly on your website?/e-shop?

You have a shop in China but … nobody buys… Your competitors get order but you do not? Well, this article will tell you why. On the back of solid development in household in terms of wealth and income in China, retail spending has been one of the sparkling lights for the Chinese economy generally. …

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What are the Reasons You Should Sell Online in China – Update 2020

You will find below the 5 reasons why you should sell online in China and the best way to do it: Chinese consumers love to shop online Mobile-first in payments (facilitated by Alipay and WeChat) Comparable and lower prices online Burgeoning growth of e-commerce and m-commerce You will find below five reasons why you should be on …

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How and Why Cross-Border e-Commerce Attract Chinese buyers ?

Rising demand for foreign beauty imported products, new platforms and a push from the government propel the trend. Cross-border e-commerce with China is becoming a very “fashionable” topic this year in the beauty Industry , and certainly represents a strong and new opportunity to develop a business flow with China, for Perfum, cosmetics, luxury and …

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