trend

The Cosmetic Market in China is a Goldmine – Especially true in 2020

The cosmetics sector in China? A goldmine! China is the world’s second-largest cosmetics market with RMB261.9 billion and year-on-year growth of 4.2% in sales in 2018. The market is projected to generate sales in excess of $60 billion USD by 2024. It is particularly due to countryside towns that are developing faster than Beijing or …

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Korean and French cosmetics craze in China

The Chinese offer on the Cosmetics market is weak. Indeed, the market is dominated by international brands, which is owned at 80 percent by foreign brands. Chinese women are fond of cosmetics products made in Korea and France. What are the reasons of such a success? We will analyse the main factors of 2 different …

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Analysis of Estee lauder online strategy in China

Estée Lauder is one of the brands with the most digital presence in China. Estée Lauder, a cosmetics brand from New York tops the list of 100 prestige brands in China for social media, digital marketing and online strategies. Definitely, Estée Lauder has developed an efficient digital strategy in China due to its strong social media presence, …

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