Following China’s digitalization, the e-commerce market has naturally been growing exponentially while embracing new technologies and innovations. Chinese consumers are more than ever using online platforms in their daily lives. This has contributed to the growth and success of companies like Alibaba, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer). E-commerce platforms have become … Continue reading Exporting to China: Selling Cosmetics on Tmall and Tmall Global