Top 5 KOL Marketing Trends in China
In 2024 Key Opinion Leaders (KOLs) have become an essential part of marketing strategies in the Chinese eCommerce ecosystem. Chinese consumers have become increasingly careful when making purchasing decisions. KOLs are celebrities, athletes, musicians, politicians, social leaders – basically, anyone with an influence and following. They are perhaps the most sure-fire method for quickly and … Continue reading Top 5 KOL Marketing Trends in China
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