With great potential for future growth, China’s immature perfume industry is burgeoning and attracting entrepreneurs from all over the world. In 2022, perfume sales in China are expected to reach up to RMB 16.9 billion.
Do you want to catch the opportunity and sell your products in China? Well, you need to connect with the Chinese distributors first! So How do you reach out to top perfume distributors in China?
We are your local agency in China
The smartest and most secure approach to contact top perfume distributors in China is through a China-located agency that specializes in representing foreign brands in China. We are a China-based Distributor / Agency. We are here to help you to achieve your goals.
Gentleman Marketing Agency is a Shanghai-based consultancy that specializes in international marketing. GMA takes pleasure in having a firm grasp of Chinese culture and how to conduct business in China. Our staff of Chinese and Western professionals with experience in Chinese market entry, commercial methods, and language may assist you at every stage of the way, from locating the top perfume distributors in China to assisting you with Chinese marketing techniques.
If you are looking to enter the Chinese market with your perfume brand, Gentleman Marketing Agency can be your partner and develop a marketing strategy tailored to the Chinese market.
Some of the top perfume distributors in China that you can connect with are:
- Chinese Perfume Distributor Association: This is an organization that represents Chinese perfume distributors. You can search for member companies on their website and contact them directly.
- Cosmo Lady: One of the largest distributors of beauty products in China with over 300 stores nationwide. You can find their contact information on their website in mandarin.
- New Oriental Beauty Group: They are a leading Chinese distributor of beauty products with over 200 stores across China.
- Chinese Beauty Expo: This is an annual event that is held in Beijing and Guangzhou. It is a great place to meet Chinese distributors and learn about the latest trends in the Chinese beauty market.
How to stand out and become partners with top perfumes distributors in China?
To succeed in the high-opportunity Chinese perfume market, brands need first to identify their own unique advantages and establish a strong brand fragrance culture, while also completely understanding Chinese consumers’ sentiments and cultural resonance.
China’s perfume business has grown by more than 20 percent year-on-year between 2016 and 2020, and it is likely to rise further as Gen-Z establishes itself as the primary driver of national consumption. Brands have to develop unique marketing strategies considering these facts and focus on the correct targeted customers.
Take initial steps:
Offer a unique product: First, Top Perfumes distributors in China are looking for products that are unique and offer something different from what is available on the mass market. When it comes to perfume, this means offering a product with a strong story and a distinct scent.
The second step is to impress Top Perfumes distributors in China and focus on building a strong brand identity and culture. In China, brands need to be more than just a product – they need to be an experience. This means creating a strong emotional connection with Chinese consumers through your branding, marketing, and overall company culture. Getting expert credibility is important. Getting the confidence of your audience and exposure is critical for success. use a lot of digital marketing, but we also know that events play an important role in promoting yourself and getting well-known.
And finally, it is important to focus on the Chinese market specifically. Perfume brands need to have a Chinese website, Chinese social media accounts, and Chinese e-commerce platforms. They also need to localize their product packaging, advertising, and marketing materials.
Chinese consumers are very different from Western consumers, so it is critical to tailor your brand strategy specifically for the Chinese market. China is a big consumer market, and social media and e-commerce platforms provide all companies a chance to stand out and appeal to millions of targeted consumers in an instant. Therefore E-reputation in China is key to achieving your goals.
By following these steps, you can stand out and partner with Top Perfumes distributors in China and become a successful perfume brand! But remember, success in China takes time, patience, and a lot of hard work. There is no shortcut to success in this vast and complex
Things to consider before partnering with top perfume distributors in China
Be cautious that Chinese firms do not function like Western business counterparts
After meeting you at a trade show, they will not submit purchases right away. It is critical to establish trust in order to conduct business with Chinese companies. As a result, it is important for you to have a trustworthy Chinese partner who can assist you in following up after the trade show and further developing a positive relationship with your target healthcare product distributors.
You also have to market yourself. Do not expect your Chinese reseller to promote your products for you because their main duty is to sell them. If you want to be successful in China, you must take care of marketing yourself – something Western businesses aren’t accustomed to.
Relationships are at the core of Chinese business culture
In China, guanxi (关系) is everything. You must have excellent guanxi (understood as connections) with the appropriate individuals to succeed in Chinese business. This implies that personal relationships are essential and something you should be focusing on starting right away.
In China, it is normal for businesses to be family-run. This can make doing business with Chinese distributors very different from what you are used to in the West, where businesses are typically run by professional teams.
We can connect you to perfume distributors in China
We specialize in assisting brands all over the world and have a vast amount of experience with many different types of businesses. If you want to learn more about what we can do for you, please don’t hesitate to reach out.
We work with companies of any size or budget because we think that every business should have access to quality services. Send us an email today so that we can get started!