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How German Beauty Brands are Winning Over Chinese Consumers?

In recent years, with the rapid rise of the Chinese beauty economy, many international beauty brands have rushed to layout and focus on the Chinese market. The German companies are among them who are now increasingly catching the eye of Chinese consumers seeking premium cosmetics and health products. The growth rate of the global beauty …

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Selling Skin Care in China with Short Video Marketing: Kuaishou or Douyin?

With the improvement of living standards, Chinese people pay more and more attention to their own health and skincare and are willing to spend more on their own personal care investment. The awareness of skincare continues to increase, which promotes the rapid development of the skincare industry. According to Statista, from 2014 to 2018, the …

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Can Green Cosmetics Find their Ways in China?

Beauty giant L’Oréal confirms it is now sourcing 100 percent renewable electricity for its operations globally in order to achieve the company’s new emissions goals. The company announced the milestone and it also confirmed the new science-based emissions reduction targets for its direct operations and value chain, pledging to cut its greenhouse gas emissions by …

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Content Marketing on the Chinese Platform Zhihu in 2020

In Chinese, “Zhīhū” (知乎) means “Do you know?”. The site was launched in 2011, as a question-and-answer site where users could create, answer, and edit all kinds of questions. Zhihu is the Chinese version of Quora, valued estimated at more than $2.5 billion. In September 2017 the application had 100 million individual accounts with more than …

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Guide to Entering China’s Cosmetic Market in 2020

Chinese cosmetic market during the pandemic A sudden epidemic has caused an impact on the overall consumer goods and retail industries. The cosmetics industry is affected by factors such as home isolation and restrictive offline retail channels. The Chinese cosmetics market has seen a sharp decline at the beginning of the Covid-19. However, as China’s …

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