Why WeChat is Key to Promoting Your Cosmetic Brand in China
“If you’re serious about growing your cosmetic brand in China, WeChat is non-negotiable. By Philip Chen, GMA” With 1.4 billion active users, it’s not…
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“If you’re serious about growing your cosmetic brand in China, WeChat is non-negotiable. By Philip Chen, GMA” With 1.4 billion active users, it’s not…
What is WeChat? Developed by Tencent, WeChat (Weixin ?? in China) launched in 2011 and became “the app of everything,” reaching 1.38 billion monthly…
Social media is linked to the e-commerce industry, giving more credibility to business promotion online. Since 2014, WeChat and JD.com have maintained a collaborative…
Chinese women dominate China’s beauty e-commerce. They dominate as buyers, as sellers, as KOLs, and increasingly as brand founders. A 2024 survey by a…
KOL marketing in China is not influencer marketing with Chinese characteristics. It is a fundamentally different commercial system — one where the relationship between…
WeChat remains an essential platform for visibility on the Chinese web. It manages commerce, social networks, banking services, and travel reservations, all within a…
This article is written by Pro, WeChat marketers with 10 years experience, so enjoy it. Key Trends & New Business Features The focus is…
WeChat is not the open social media platform that Western brands sometimes imagine. It operates under specific rules, both official and unofficial, that shape…
Why Chinese Are Addicted To WeChat (2026) Over the past decade, WeChat has become an essential part of China’s mobile internet. To understand WeChat,…
Phase of Maturity for WeChat (2026) In this publication, we will explain how WeChat is mature and how it becomes increasingly difficult to increase…
WeChat: The Indispensable Tool for the Life of the Chinese (2026) Today, the phone has become an important part of Chinese life and they…
Top WeChat Accounts Value (2026) In 2014, Tencent’s mobile revenue achieved 22.171 billion yuan (US$3.571 billion) with the advancement of WeChat. Presently WeChat and…
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