Wechat

WeChat Official Account – Extensive Guide for Brands in China

With over 1 billion active users, WeChat is one of the most popular social media platforms in China and a must-use tool for any company targeting Chinese consumers. If you are a brand looking to break into the Chinese market, you will need Wechat marketing and to set up a WeChat Official Account. This comprehensive …

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How Beauty Brands Use WeChat Advertising in China? (and Is It Worth It)

WeChat, China’s biggest social media platform, has quickly become a powerful tool for businesses of all sizes. And while WeChat’s organic reach can be quite valuable, many brands are turning to its paid advertising options. But is it worth it? In this article, we take a closer look at WeChat paid to advertise and explore …

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WeChat Marketing Strategies for Foreign (Cosmetics) Companies in China

Considered as the “everything app” for China’s 900 million (2021) smartphone owners, WeChat, which is reuniting a bunch of useful functionalities such as a game platform, a bank, and even a gateway for food delivery and thrift shopping has become the must-have tool for foreign companies that want to expand their activities in the world’s …

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How can cosmetic brands gain visibility through WeChat SEO?

WeChat, as many of you most probably know, is the king of social media in China. Like WhatsApp in western countries, WeChat is the favorite instant messaging tool in China, and not only since its eco-system is much complex than that of WhatsApp. So, what we want to talk about today is the great importance …

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Sell on Wechat: is opening a WeChat store worth the trouble?

WeChat – major player in the e-commerce market in China WeChat, the Chinese application, is undeniably a major player in Chinese social networks and e-commerce, with more than a 1,17billion active users in 2020. Users can now purchase movie tickets, reserve a table at the restaurant, or make daily payments using the WeChat Pay application. …

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