What is KOC Marketing: How it Helps you Increase Sales in China
If you’ve been keeping up with the latest social media trends in China, you may have noticed a new type of Chinese influencer cropping up on Weibo and WeChat – KOC, or Key Opinion Consumers. But what is a KOC, exactly? And why are they becoming so popular? In this blog post, we’ll take a … Continue reading What is KOC Marketing: How it Helps you Increase Sales in China
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